EDUCATION
University of Texas at El Paso / Bachelors in Media Advertising/ Minor in Marketing, 2004. Coursework and continuing education credits in creative copywriting.

EXPERIENCE
Bilingual Copywriter
Los Angeles, CA •  March 2020- present
Freelance bilingual copywriter for a variety of clients including: Parts and Labor Records, Frank Coraci Films, Whydah Group, StandUp2Cancer.org, Hospitales Ángeles (México).

eSalon.com/ Bilingual Copywriter and Editor
Los Angeles, CA •  October 2018- March 2020
Launched eSalonenespanol.com & eSalon.es directed to the US Hispanic and Spain market respectively. Developed and maintained the voice of eSalon for all digital media.

AND/ Spanish Copywriter - Freelance
Los Angeles, CA •  July 2018- Aug 2018
Spanish copywriter for digital campaign for two shows featured in Amazon Prime Video Mexico. 

Acento Advertising / Spanish Copywriter - Freelance
Los Angeles, CA •  February 2014
Spanish copywriter for WellsFargo.com initiatives. 

Davis Elen Advertising / Bilingual Copywriter - Freelance
Los Angeles, CA •  March 2018- August 2018
Bilingual copywriter for 2018 Udacity general market campaign, Smart & Final, Toyota Latino Southern California “Ruedas del Destino” Hispanic market campaign featured in AdAge, and McDonald's Southern California Hispanic market initiatives.

HULU / Spanish Copywriter - Freelance
Los Angeles, CA •  April 2014- July 2018
Spanish copywriter for HULU Hispanic market digital campaigns.

Kern Advertising / Bilingual Copywriter
Los Angeles, CA •  February 2014 - Present- Seasonal
Bilingual copywriter for DirectTV, Aspire Health Plan, Cricket Wireless and BlueShield of California direct mail and digital campaigns in the US; including landing pages, email blasts, social media, banner ads and website content.

Conill /  Spanish Social Media Copywriter - Freelance
Los Angeles, CA •  April 2015- September 2015
Developed social media strategies for Toyota Latino USA to effectively drive brand awareness, engagement and traffic to its social media pages.

Moguldom Media Group / Editorial Writer for MamiMuse.com
New York City. Los Angeles, CA • May 2013- April 2014
Responsible for researching and writing relevant web content in a variety of topics for millennial women while adhering to SEO techniques.

Petrol Advertising / Spanish Copywriter
Burbank, CA • April 2013- September 2014
Spanish Copywriter for Playstation® digital campaigns in USA and Latin America; including landing pages, email blasts, banner ads, website content and other interactive media.

Cultura Colectiva Magazine / Editorial Writer - Freelance
Mexico City, MX • December 2014- June 2017
Responsible for researching and writing relevant web content in a variety of topics while adhering to SEO techniques.

El Palacio de Hierro - Beauty department division - Freelance
Mexico City, Mexico • April 2012- December 2012
Spanish Social Media Copywriter for their women's beauty and clothing department. 

Royal Caribbean International Latin America & Caribbean / Spanish Social Media CopywriterSpanish Social Media Copywriter for their cruise promotions campaigns.
Studio City, CA • June 2011- May 2013

Aviesta.com / Content Manager / Latin America
Santa Monica, CA • April 2012- July 2013
Developed and maintained the fashion/beauty editorial voice of Aviesta for all digital media, including social media content. Responsible for managing daily bilingual email marketing copy (Latin America distribution list).

Herbalife International / Bilingual Senior Copywriter- North America Division
Torrance, CA • October 2007- April 2012
Responsible for developing, maintaining and updating content for North America-Latin Herbalife’s website including online product descriptions, specializing in their skin care and beauty line launches. 

Santa Barbara Ventura County Dental Foundation / Marketing and Communications Specialist
Ventura, CA • September 2005- April 2007
Raised awareness through the creation of bilingual marketing and advertising copywriting materials, and email communication strategies to reach the target market.